Heineken is set to become Brazil’s second brewer

Heineken has confirmed today the acquisition of Brazil Kirin by € 665 mi, creating the second largest brewer in operation in Brazil. Once the regulators approve the deal, the Dutch brewer will extend its portfolio owning brands under the Brazil Kirin holding such as Devassa, Schin, Eisenbahn, and Baden Baden.

According to a press release published on Heineken website, the transaction will transform Heineken’s existing business across the country by extending its footprint, increasing scale and further strengthening its brand portfolio. On closing, Heineken will become the second largest beer company in Brazil, with a stronger commercial platform from which to capture future profitable growth in an exciting beer market.

Owning brands like Brahma and Antarctica, AB Inbev currently leads the Brazilian beer market with around 70% market share. Once the acquisition of Brazil kirin is finalized,  Heineken will have around 20% of the market.

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